motion
what buyers move through
- icp and signal
- message and offer
- qualification and handoff
GTM EXECUTION FOR THE PEOPLE WHO OWN THE NUMBER
when the work works,
but the pipeline doesn't.
revenue still rests on one person. we build the system that grows it past them.
OPERATORS WE'VE BUILT WITH
OUR CONVICTION
most growth problems are systems problems disguised as people problems.
you rarely need another strategy deck. you need someone accountable for turning what your team already knows into a motion that compounds. as ownership becomes explicit, the noise drops and the motion becomes something you can teach.
WHAT THE WORK LOOKS LIKE
- what the system said was happening
- what actually happened
01the number is not the work
activity gets counted that has nothing behind it. replies sit in a cadence nobody removed them from, and the reporting understates most of the team. nobody is lying. nobody can see.
02fix the pipe before you read the gauge
one source of truth and the rest dated and archived. the data path gets repaired before anybody is measured on what comes out of it, and every person can see their own number against their own target.
03the number and the work agree
the manager can say why it moved, not just who moved it. from here every fix compounds, because it lands on a system that holds it rather than on a person who carries it.
WHERE IT STOPS WORKING
one of these is why you are reading this.
the person accountable for growth feels the constraint before the dashboard can name it.
see what three teams thought was wrong, and what actually was
we do three things. and we run all of them.
operator-led. most engagements run two or three at once.
-
DEMAND ENGINE
pipeline that comes to you
the layer under your paid and inbound spend, so a conversion means a conversation.
WHAT WE BUILD → -
OUTBOUND ENGINE
pipeline you go and create
targeting, deliverability, sequencing, reply handling. we build all six links and we run them.
WHAT WE BUILD → -
SDR LEADERSHIP
the team that runs both
interim in the seat, coaching the one you have, or growing your next one.
HOW IT RUNS →
THE OPERATING LAYER
motion. system. team.
revenue changes when all three move together, not when one department optimizes its own piece.
system
what makes it repeatable
- workflow and rules
- tools and data
- measurement and learning
team
who owns the judgment
- roles and decisions
- coaching and cadence
- capability and handoff
align operate transfer
THE OPERATING MODEL
diagnose. build. run. hand off.
the same four phases every time, and the last one starts in the first week.
-
01
diagnose
find the few constraints that explain the noise, read with the people doing the work.
-
02
build
turn the diagnosis into a motion your team can actually run.
-
03
run
operate it close enough to learn what is true, and correct in the week it happens.
-
04
hand off
documented as it is built, so the team learns by doing rather than inheriting a binder.
what it looks like once the system's built.
A LEARNING MARKETPLACE
same team.
same tools.
different system.
74% → 98%TEAM QUOTA ATTAINMENT, FIVE MONTHS
an sdr team that was busy and behind, rebuilt with the reps it already had. booking rate doubled alongside it.
READ THE CASE STUDY
A RESTORATION FRANCHISE
same budget.
same phones.
different account.
20 → 35QUALIFIED LEADS, TWO MONTHS EITHER SIDE
a family-owned franchise, on the ad budget it was already spending. cost per click fell from $14.73 to $9.45 in the same window.
READ THE CASE STUDY
OPERATOR LED BY DESIGN
senior accountability. specialist depth when the work calls for it.
patrick leads every engagement directly. a trusted partner network adds gtm engineering, design, marketing execution and paid acquisition when the work needs it, named before they start rather than assigned from a roster.
"Patrick has a rare mix of big-picture vision and hands-on hustle that gets things done. He grew our partner network, expanded our reach, and set the team up for long-term success."
DOUG HANSON, CEO, TOPCODER
WHAT IT COSTS
no packages.
every engagement is scoped to the work in front of it. two shapes, and you will know which one you are in before you sign anything.
- A BUILD SPRINT
- low five figures, scoped to the work. six to eight weeks, deliverables named up front.
- A RUNNING RETAINER
- mid four figures a month, for as long as we are operating the motion with you.
A WORKING CONVERSATION